CTO of Convertro and AOL Israel Site Lead, Yaniv is a rare blend of tech wizard, growth hacker and management guru.

In the course of his career, Yaniv has successfully synthesized his talents as a data architect and growth architect, playing an instrumental role in managing Convertro’s metamorphosis from precocious tech startup in Santa Monica, Ca., into one of the industry’s most successful cross-platform marketing attributions tools, with a $101M acquisition by AOL in 2014 and an R&D center in Israel.

At Converto Yaniv has applied his entrepreneurial spirit to cultivating (and rapidly scaling up) an open, collaborative and innovation-driven culture where teams are encouraged to fail fast and engage actively in every aspect of the company’s product development.

Throughout his career Yaniv has dedicated his energies to helping companies find more powerful ways to leverage their internal data to better measure, personalize and optimize their business activities. At LivePerson in 2008, he built a sophisticated real time analytics platform when deep knowledge about Big Data was still scarce. Joining Convertro in 2011, he led the early development of Convertro’s massive event and stream processing systems. As someone who usually prefers to let the data do the talking, Yaniv is a great believer in helping people realize their full potential and puts his wide experience to mentoring peers within Israel’s startup community.